Over the last few years I've worked for several automotive brands. What I have learned is that one of the most essential things in designing experiences for automotive brands is to cover the whole customer journey - from finding a car, to trying, buying and owning it.
Some of the challenges I worked on:
- How to establish a seamless and convenient online purchase process? (Volkswagen & Diconium 2019)
- How to increase customer loyalty and brand satisfaction? (BMW & Hi-ReS! 2017
- How to turn critical touchpoints in the customer journey into differentiators for the brand? (Audi, BMW, Razorfish & Hi-ReS! 2016 - 2019)
- How to make owners feel confident that they've chosen the right brand? (Audi, BMW, Razorfish & Hi-ReS! 2015- 2017)